Data analytics is a very useful tool for marketing once you have done your research on the target audience and the product is out there it important to see well the product is preforming with a way of measuring the effectiveness of our marketing these are Key Performance Indicators. When we have a good measurement we then pick what data we want to track, google analytics is a good too to measure also YouTube also have a good analytics to see what videos are more appealing to users, I can see if videos about my game are gaining popularity or not and if not why and come up with ways to get the videos seen (Understanding the Importance of Digital Marketing Analytics, 2020)

Advantages Of Data Analysis:

Ability to make faster, more informed business decisions, backed up by facts.

Deeper understanding of customer requirements which, in turn, builds better business relationships.

Increased awareness of risk, enabling the implementation of preventative measures.

Improved flexibility and greater capability in order to react to change - both within the business and the market.

Better insight into the financial performance of the business.

Proven to reduce costs and therefore increase profit.

Digital Marketing Blog. 2020. Understanding The Importance Of Digital Marketing Analytics. [online] Available at: <https: www.lyfemarketing.com="" blog="" digital-marketing-analytics=""></https:> [Accessed 25 April 2020].