The importance of digital marketing


For my collage graded unit, I have to come up with a game concept and design and produce it. This also involves marketing

Soozy and Bazza Basher is a 2D multi-player beat 'em up party game. Each player has to collect as many chocolate buttons within a time frame.

marking is important due to the oversaturation of the game industry, indie developers need to be heard to promote their game sometimes in weird and wonderful ways as they can be over shadow from the bigger game developers and no one would know about them. People need to know who you are and what you do. It also helps to sustain sales, healthy customer relationships and that sense of community, which is vital if you want your reputation to grow.

these days most people are on their phones so will look in to how to reach out on phones users, maybe with adverts on social media apps. then i will target the pc users with maybe looking at Facebook.

as time goes on ill have a better idea on ways to marketing.

DellaFave, R. (2020). Marketing Your Indie Game: The Single Most Important Thing to Learn. [online] Game Development Envato Tuts+. Available at: https://gamedevelopment.tutsplus.com/articles/marketing-your-indie-game-the-single-most-important-thing-to-learn--gamedev-7157 [Accessed 26 Feb. 2020].

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