What is Mobile marketing?

this is any  kind of marketing done via mobile phones. 

This can include, for example:

• Web pages optimised for mobile.
• In-app display media adverts.
• Text message marketing + short codes.
• QR codes / coupons.
• Push notifications.
• Location based adverts.

Mobile marketing is crucial for all games, but this especially applies to mobile games. (Marrs, 2020)

Taking on board what mobile marking is. There is two mobile marking techniques that I will explore;

 Mobile Web Page and Email Optimisation. 

Because we look most things up on mobile phones, it's a good idea to optimise my website and emails and games to look good on mobile devices. With over 60% of consumers emails accessed on their mobile device, and less on a desktop computer, it's important to make it easy for consumers to navigate round your email, website and app. 

When it come to consumers using their mobile devices to look at my website, they need to look good in portrait mode and having working buttons that is clickable and a size that easy to use with fingers, or better just the use of their thumb. With such a small screen it limits you to image size, and can't have too many of them making the page busy and can't impede the information and functionality of the website.

so things to note;

• Keep calls to action front and center
• Keep menus short and sweet
• Make it easy to get back to the home page
• Don't let promotions steal the show
• Streamline information entry
• Minimize form errors with labeling and real-time validation
• Optimize your entire site for mobile
• Don't make users pinch-to-zoom
• Make product images expandable
• Keep your user in a single browser window

(Gove, 2020)

In-App Display Media Adverts.

with in app adverts this can be an influential medium to get your adverts out there for other products or offers, People are spending 25% of their time on mobiles, but businesses are only putting 12% of their ad budgets towards mobile advertising.

you can have other company's pay to show case there averts or the end user pay to remove them but we should do this on free to play games, if the end user like the game enough they can support the developer 

Many people think mobile ads comprise flashy, annoying banners on mobile devices that only generate accidental clicks. But in reality, mobile ads have significantly progressed in quality.(Haran, 2020)

My mobile Ad Campaign Objectives

• Raise awareness
• Establish branding
• Increase  potetnel sales
• Drive web traffic to a site or landing page

I also cover my goals in  marketing objectives blog

Marrs, M., 2020. What Is Mobile Marketing & Why Does It Matter So Much?. [online] Wordstream.com. Available at: <https: www.wordstream.com="" blog="" ws="" 2013="" 08="" 19="" what-is-mobile-marketing=""> [Accessed 19 March 2020].</https:>

Gove, J., 2020. What Makes A Good Mobile Site?  |  Web Fundamentals  |  Google Developers. [online] Google Developers. Available at: <https: developers.google.com="" web="" fundamentals="" design-and-ux="" principles=""> [Accessed 19 March 2020].</https:>

Haran, R., 2020. The Ultimate Guide To Mobile Advertising. [online] Single Grain. Available at: <https: www.singlegrain.com="" blog-posts="" mobile="" the-ultimate-guide-to-mobile-advertising-hub=""></https:> [Accessed 19 March 2020].